Two Popular Loyalty Mechanisms
When designing a channel loyalty program, one of the first decisions is how dealers and partners will log their transactions. The two most popular methods are QR code scanning and invoice upload.
QR Code-Based Loyalty
How It Works
Products carry unique QR codes. Dealers scan these codes after purchase to earn points or rewards.
Advantages
- Anti-fraud: Each QR code is unique and one-time use
- Real-time tracking: Instant visibility into product movement
- Easy adoption: Smartphone scanning is intuitive
- Product authentication: Doubles as anti-counterfeit solution
Best For
- Paints, cement, tiles, FMCG products
- Markets with high counterfeiting risk
- Programs requiring product-level tracking
Invoice Upload Loyalty
How It Works
Dealers upload purchase invoices through an app. AI/OCR extracts data and calculates rewards.
Advantages
- No packaging changes: Works with existing products
- Bulk processing: Multiple products in one upload
- Historical data: Captures full purchase details
- Flexibility: Works across product categories
Best For
- Auto parts, pharma, electrical products
- Programs with legacy products
- Markets where QR printing isn't feasible
The Verdict
The best approach often combines both. TagnPay's platform supports QR scanning, invoice upload, bill scanning, and direct ERP integration — giving you flexibility to choose the right mechanism for each product line.