Channel Loyalty Analytics & AI for the Steel & TMT Industry | ChannelLoyalty.ai

ChannelLoyalty.ai is the AI Operating System built for Steel & TMT channel growth. We turn every QR scan, WhatsApp claim, and instant UPI redemption into actionable secondary-sales intelligence. Our platform powers 100+ enterprise brands across India with real-time churn prediction, next-best-action orchestration, and attribution-grade ROI dashboards. Fabricators and contractors now earn rewards in minutes—and your team gains tonnage-share visibility 60–90 days ahead of dealer switching.

Steel & TMT brands hemorrhage tonnage share because price volatility triggers constant dealer switching. Fabricators and contractors exploit margin-rate gaps; loyal dealers defect to competitors overnight. Manual scheme tracking misses early warning signals. Large-ticket deals hide secondary-demand patterns. Your field team lacks real-time visibility into which partners are at risk, which projects are sourcing cross-channel, and how much tonnage you're actually losing to undercutting. Competitive intensity means tonnage loyalty is now binary: you have it or you don't.

Generic loyalty platforms treat all channels the same. Manual GST/TDS compliance tracking is error-prone and slow. Excel-based dealer claim systems create 7–14 day redemption delays, killing instant-gratification motivation. You cannot detect tonnage-dilution fraud—contractors double-billing or dealer double-claiming. Attribution is impossible: which schemes drove actual secondary sales vs. which were just discounting? No early-warning system for churn. Fabricators expect instant WhatsApp rewards and UPI payouts; legacy tools deliver neither.

Phase 1: Real-Time Churn Prediction

• Deploy ML models to flag fabricators & contractors showing first-mile switching signals (price queries, competitor engagement)

Phase 2: WhatsApp-First Claim & Redemption

• QR scan → instant claim → auto-verified → UPI payout in <5 minutes; zero friction, maximum stickiness

Phase 3: Tonnage Attribution & Fraud Detection

• Link every claim to confirmed secondary sales invoices; flag duplicate claims, cross-dealer double-billing, phantom tonnage

Phase 4: Scheme & Spend Optimization

• AI recommends which partner gets which incentive mix (rebate vs. instant bonus vs. volume-based reward) to maximize ROI per rupee spent

Phase 5: Action-Ready Dashboards

• Real-time tonnage-share by dealer, churn risk scores, redemption rates, fraud alerts—all exportable to sales teams

ChannelLoyalty delivers 60–90 day churn prediction by analyzing partner transaction velocity, margin pressure, and competitor engagement signals. WhatsApp-native claim submission (photo + invoice) auto-validates against your sales invoices—zero manual touchpoints. Instant UPI redemption converts friction into habit; fabricators see money in their bank before they leave the site.

Fraud & anomaly detection flags duplicate tonnage claims, mismatched dealer-to-contractor mappings, and phantom secondary sales. Scheme optimizer tests incentive mixes in real-time: which partner class responds to instant bonus vs. volume-tiered rebate? Attribution dashboards show tonnage-share velocity, secondary-sales conversion, and cost-per-ton-retained—the metrics that matter in Steel & TMT.

A Tier-1 steel brand deployed ChannelLoyalty across 200 fabricator-contractor partners in North India. Within 30 days: early-warning system flagged 18 high-tonnage contractors showing price-inquiry patterns consistent with switching. Targeted instant bonus scheme (₹500–₹2K per invoice claim) redirected ₹45 crore in secondary tonnage back to brand. Secondary-sales attribution revealed 12% tonnage leakage through undisclosed cross-dealer sourcing—plugged via fraud alerts. Churn prediction accuracy hit 87%; six months in, tonnage share grew 11% YoY, cost-per-retained-ton fell 18%.

Week 1–2: Data Onboarding & API Integration

• Connect your sales invoices, dealer master, competitor pricing feeds; QR scheme generation

Week 3: Pilot Launch (Cohort: 30–50 high-value contractors)

• Live WhatsApp claim submission, instant UPI payouts, early dashboards; gather feedback

Week 4: Scale to Full Channel

• Roll out to all partner tiers; enable fraud detection, churn-prediction alerts, scheme-optimizer recommendations; train sales ops team

Post-30 days: Continuous Optimization

• Weekly churn-risk reviews, scheme-effectiveness A/B tests, tonnage-share benchmarking

• Tonnage Share (%): Secondary-sales tonnage attributed to your brand vs. total partner purchasing
• Churn Risk Score: ML-derived 0–100 risk index for each fabricator/contractor (60+ = intervention required)
• Redemption Rate (%): Claims approved & paid / claims submitted
• Cost-per-Ton-Retained (₹): Total incentive spend / tonnage-share gain
• Secondary-Sales Attribution (%):Invoiced secondary tonnage / claimed tonnage (fraud detection proxy)
• Dealer Switching Velocity: Weeks to defection once risk score crosses threshold