Steel and metals retailers face mounting pressure to differentiate within a commoditized supply chain while maintaining distributor profitability. Trade promotion spend represents 12-18% of revenue in the metals sector, yet 68% of retailers lack visibility into actual ROI by SKU, location, or distributor tier. TagnPay has processed $340M+ in trade incentives across 2,400+ retail networks, specializing in metals, fasteners, and building materials channels. Our platform converts opaque promotion budgets into measurable loyalty drivers—delivering 2.3x average uplift in distributor sell-through and reducing promotion cycle times from 45 days to 7 days.
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15-minute personalized demo with a channel loyalty specialist.
The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Competitive Comparison
Frequently Asked Questions
Request a Customized Proposal
Our loyalty architects will design a program blueprint tailored to your industry and channel structure.